What it means to Celebrate the Now...
In the 1990's, women only made up about 15% of the whiskey drinker. by 2014, that number had increased to 37% and has been steadily increasing since. That's only one part of the key changes that are disrupting the industry.
To me, there wasn't enough on the shelves that represent the changing demographics of who the whiskey drinker is today. As someone who enjoys a glass of whiskey neat and has gotten looks from people who thought I was better off drinking wine, I felt it necessary change the way people look at whiskey and the whiskey drinker. As we've seen, a lot has changed and not enough people know that. It needs to be represented.
It needs to be celebrated.
Details, Details...
Mash Bill
Bourbon: 75% corn, 21% rye, 4% malted barley
Malt: 100% malted barley
Proof
80 Proof
Alcohol %
​
40%
Size
750 mL
Experience
This blend is processed using a patented filtration and finishing technology where the liquid comes in contact with a combination of three types of oak toasted to varying degree, ranging from light to medium toast. The oak selected helps to balance out the structure and mouthfeel to create a soft and creamy flavor, and finish.
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The Reviews are In!
Big A, TX
"This is a great product, I drink this product on the rocks. Love It!
Wine Chick, NC
"I love whiskey now. I'm not a whiskey drinker but this made me fall in love with the stuff. Will be getting more."
O, CO
“Great flavor, crowd pleaser. I seriously have a new favorite whiskey for my cabinet. It's a party starter, great on the rocks and smells amazingggg! 10/10”